
Who We Are
We're a couple of city kids. We started questioning things in the womb: Why is this taking
so long? What's the story? We're still looking for answers, and telling stories.
I write about people. I lean on declarative sentences, employ adjectives sparingly, adverbs even less, and love cutting to the chase. The style is pure advertising copywriter...how to
tell stories that reach people where they live.
Michael Carestio
As a CPA, CEO, Board Member, University Trustee and Community Activist I have made
a career making complex issues easier to understand so people can make informed decisions. Getting to the core of a concept can be challenging, a lot like solving a good mystery. I like that.
Jane Scaccetti